Afterglow Exhibition Identity
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Afterglow Exhibition Identity
Exhibition DesignTypographyPrint
- Year
- 2023
- Client
- Afterglow Group Show
- Role
- Exhibition Designer
The Brief
A group photography show needed wayfinding and a catalog that could unify eleven photographers' very different work under one visual idea.
Process
I pulled a gradient system directly from the show's title and let it become the one consistent thread across signage, catalog, and didactic text.
SketchDigitalFinal
Solution
A full exhibition identity — wayfinding, catalog, and gallery signage — built around a single gradient system applied consistently across every touchpoint.
Results
The gallery extended the show's run by two weeks due to attendance, and the catalog sold through its first print run.
“Eleven photographers, eleven egos, one identity that somehow made everyone happy. I still don't know how he pulled that off.”