Field Notes Annual Report
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Field Notes Annual Report
EditorialData VizPrint
- Year
- 2023
- Client
- Field Notes Foundation
- Role
- Editorial & Data Designer
The Brief
A nonprofit's annual report was accurate but unreadable — dense infographics nobody outside the board actually read.
Process
I redrew the key figures as hand-charted illustrations first, on paper, before ever touching a layout grid, to keep the data feeling human rather than corporate.
SketchDigitalFinal
Solution
A report redesigned around hand-charted data visualizations, organized more like a field journal than a financial document.
Results
Donor engagement with the digital version tripled over the previous year's PDF, per the foundation's own tracking.