Harbor Brewing Labels
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Harbor Brewing Labels
PackagingIllustrationBranding
- Year
- 2022
- Client
- Harbor Brewing Co.
- Role
- Art Director
The Brief
Harbor wanted a different illustrator for every seasonal release, but their labels were starting to look like twenty unrelated brands sharing a bottle shape.
Process
I designed one strict label grid and color-block system that any illustrator could drop artwork into, keeping variety without losing the family resemblance.
SketchDigitalFinal
Solution
A rotating label system used across twenty-plus seasonal releases and counting, each one distinct but recognizably Harbor.
Results
Retail buyers began requesting the full seasonal set as a display case, rather than ordering flavors individually.
“Every illustrator we brought in said the system made their work look better, not more constrained. That's a hard balance to get right.”