Loop Fitness Identity
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Loop Fitness Identity
BrandingLogoIdentity System
- Year
- 2021
- Client
- Loop Studio
- Role
- Brand Designer
The Brief
A new boutique fitness studio needed a full identity on a marketing budget that wouldn't cover a single billboard — everything had to work at business-card scale first.
Process
I built the mark as a single continuous loop that could be drawn in one stroke, then tested it small before ever seeing it large — on a sticker, not a sign.
SketchDigitalFinal
Solution
A logo, signage, and apparel system built from one adaptable mark, cheap enough to print on a home printer for the studio's opening week.
Results
The studio hit its first-year membership target three months early, with the founder crediting the identity for early word-of-mouth.
“We had almost no budget and Abdullah still gave us something that felt expensive. It's held up for years without a single tweak.”