Northbound Travel Branding
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Northbound Travel Branding
BrandingIdentity SystemWeb
- Year
- 2021
- Client
- Northbound
- Role
- Founding Brand Designer
The Brief
A slow-travel booking startup needed a full identity before its first investor pitch — logo, site direction, and social presence, all in six weeks.
Process
I built the mark from a single compass line first, since everything else — the site, the stationery, the social templates — needed to extend from something simple enough to survive scaling fast.
SketchDigitalFinal
Solution
A complete identity system: logo, launch site design direction, and a social templating kit the two-person team could run without a designer on call.
Results
The identity carried through two funding rounds without a rebrand, unusual for an early-stage startup.