Solstice Coffee Rebrand
Solstice Coffee Rebrand
- Year
- 2023
- Client
- Solstice Coffee Co.
- Role
- Lead Brand Designer
The Brief
Solstice had outgrown its original identity — a generic sunburst logo that could belong to any roaster. They needed a mark distinctive enough for a crowded shelf, without losing the warmth that kept regulars coming back.
Process
I started from the color of the beans themselves — a warm, roasted palette — and built the identity outward from a single custom letterform before touching packaging or print.
Solution
A wordmark-led identity with a modular packaging system: one structure, five bag sizes, and a palette that shifts subtly by roast level so regulars can find their bag at a glance.
Results
Shelf presence in 40+ independent grocers within the first year, and a packaging refresh that became the template for two sister brands under the same parent company.
“Abdullah understood what we needed before we could fully articulate it. The new identity feels like us, just clearer.”