Verve Magazine Redesign
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Verve Magazine Redesign
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- Year
- 2023
- Client
- Verve Quarterly
- Role
- Editorial Designer
The Brief
Verve's layout hadn't changed in six years and readers said as much. The redesign needed a grid flexible enough for four wildly different themed issues a year, without losing the magazine's voice.
Process
I redesigned around a modular grid and a single custom pull-quote treatment, testing it against the most extreme case first — a photo-heavy travel issue — before applying it everywhere else.
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Solution
A new grid system, a cover formula with four interchangeable variants, and a typographic refresh that reads as more confident without feeling like a different magazine.
Results
Newsstand sales for the first redesigned issue were up 18% over the prior year's equivalent issue.